{"id":77276,"date":"2026-04-09T09:40:32","date_gmt":"2026-04-09T09:40:32","guid":{"rendered":"https:\/\/www.applivery.com\/?p=77276"},"modified":"2026-04-09T09:41:58","modified_gmt":"2026-04-09T09:41:58","slug":"applivery-partners-estrategia-crecimiento-msps","status":"publish","type":"post","link":"https:\/\/www.applivery.com\/es\/blog\/noticias\/applivery-partners-estrategia-crecimiento-msps\/","title":{"rendered":"Applivery Partners: Estrategia para el crecimiento de MSPs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"77276\" class=\"elementor elementor-77276\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-889fbff e-con-full e-flex e-con e-parent\" data-id=\"889fbff\" data-element_type=\"container\" data-e-type=\"container\" id=\"content\">\n\t\t<div class=\"elementor-element elementor-element-151feb7 e-con-full e-flex e-con e-child\" data-id=\"151feb7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-868894a elementor-widget elementor-widget-text-editor\" data-id=\"868894a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"4\"><strong>En Applivery seguimos avanzando con paso firme en nuestra estrategia de expansi\u00f3n, reforzando una de nuestras \u00e1reas m\u00e1s vitales que es el desarrollo de nuestro ecosistema de Partners y Managed Service Providers (MSPs) en el sector tecnol\u00f3gico.<\/strong><\/p><p data-path-to-node=\"5\">En este contexto, tengo el placer de incorporarme al equipo liderado por <b data-path-to-node=\"5\" data-index-in-node=\"73\">Joaqu\u00edn Malo<\/b> (Channel Manager Iberia &amp; Latam) como <b data-path-to-node=\"5\" data-index-in-node=\"124\">Channel Marketing Manager<\/b>. Mi llegada marca una apuesta en firme por profesionalizar el apoyo a nuestros aliados, convirtiendo nuestra tecnolog\u00eda <b data-path-to-node=\"5\" data-index-in-node=\"270\">UEM (Unified Endpoint Management)<\/b> en una verdadera palanca de ingresos y transformaci\u00f3n digital para vuestros clientes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81c2322 elementor-widget elementor-widget-shortcode\" data-id=\"81c2322\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"73885\" class=\"elementor elementor-73885 elementor-73751\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf82fde section__blog-cta e-flex e-con-boxed e-con e-parent\" data-id=\"cf82fde\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9d0b67b e-con-full wrapper e-flex e-con e-child\" data-id=\"9d0b67b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d7505ce e-con-full header e-flex e-con e-child\" data-id=\"d7505ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1922d89 title elementor-widget-tablet__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1922d89\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Desbloquea tu prueba ilimitada<br> de 14 d\u00edas de Applivery<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f666e0 elementor-align-justify elementor-mobile-align-justify elementor-widget-mobile__width-inherit button elementor-invisible elementor-widget elementor-widget-button\" data-id=\"1f666e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.applivery.com\/es\/lp\/applivery-free-trial\/?utm_source=website&#038;utm_medium=internal&#038;utm_campaign=free-trial&#038;utm_content=blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"iconmaterial-outlined- icon-material-outlined-arrow_forward\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Empieza gratis<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f37b1a elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5f37b1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"489\" height=\"206\" src=\"https:\/\/www.applivery.com\/wp-content\/uploads\/2026\/01\/Applivery-Blog_CTA_Banner_Dashboard.png\" class=\"attachment-full size-full wp-image-73753\" alt=\"\" srcset=\"https:\/\/www.applivery.com\/wp-content\/uploads\/2026\/01\/Applivery-Blog_CTA_Banner_Dashboard.png 489w, https:\/\/www.applivery.com\/wp-content\/uploads\/2026\/01\/Applivery-Blog_CTA_Banner_Dashboard-300x126.png 300w, https:\/\/www.applivery.com\/wp-content\/uploads\/2026\/01\/Applivery-Blog_CTA_Banner_Dashboard-360x152.png 360w\" sizes=\"auto, (max-width: 489px) 100vw, 489px\" title=\"Applivery-Blog_CTA_Banner_Dashboard | Applivery\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-793e0ac elementor-widget elementor-widget-heading\" data-id=\"793e0ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Oportunidades de negocio reales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9a24c0 elementor-widget elementor-widget-text-editor\" data-id=\"a9a24c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"8\">En Applivery no entendemos el canal como un simple modelo de distribuci\u00f3n. Nuestra propuesta busca que el partner identifique y monetice oportunidades de negocio reales, incluso en sectores tradicionales.<\/p><p data-path-to-node=\"9\">Un claro ejemplo de esta sinergia es el caso de <a href=\"https:\/\/www.texco.es\/\" target=\"_blank\" rel=\"noopener\"><b data-path-to-node=\"9\" data-index-in-node=\"48\">Texco Solutions<\/b>,<\/a> nuestro partner tecnol\u00f3gico que ha liderado la transformaci\u00f3n digital de la cooperativa agroindustrial <a href=\"https:\/\/www.coagrico.com\/\" target=\"_blank\" rel=\"noopener\"><b data-path-to-node=\"9\" data-index-in-node=\"168\">Las Virtudes<\/b><\/a>. Gracias a la robustez del <a href=\"https:\/\/www.applivery.com\/es\/soluciones\/android-modo-quiosco\/\" target=\"_blank\" rel=\"noopener\"><b data-path-to-node=\"9\" data-index-in-node=\"208\">Modo Kiosko de Applivery<\/b><\/a>, se logr\u00f3:<\/p><ul data-path-to-node=\"10\"><li><p data-path-to-node=\"10,0,0\"><b data-path-to-node=\"10,0,0\" data-index-in-node=\"0\">Digitalizar un proceso cr\u00edtico:<\/b> pasaron de subastas \u00aba viva voz\u00bb a un sistema digital seguro con m\u00e1s de 80 dispositivos controlados simult\u00e1neamente.<\/p><\/li><li><p data-path-to-node=\"10,1,0\"><b data-path-to-node=\"10,1,0\" data-index-in-node=\"0\">Resultados de negocio tangibles:<\/b> el partner ayud\u00f3 a su cliente a incrementar un <b data-path-to-node=\"10,1,0\" data-index-in-node=\"80\">31% su facturaci\u00f3n<\/b> y un <b data-path-to-node=\"10,1,0\" data-index-in-node=\"104\">18% su base de clientes<\/b>.<\/p><\/li><li><p data-path-to-node=\"10,2,0\"><b data-path-to-node=\"10,2,0\" data-index-in-node=\"0\">Control y seguridad:<\/b> garantizaron que los dispositivos se usaran exclusivamente para la puja, eliminando errores operativos y brechas de seguridad.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b15ef57 elementor-widget elementor-widget-video\" data-id=\"b15ef57\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=JE06CttsMdw&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5ce490 elementor-widget elementor-widget-heading\" data-id=\"b5ce490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un ecosistema basado en valor y cercan\u00eda<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c90328c elementor-widget elementor-widget-text-editor\" data-id=\"c90328c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"14\">Como responsable de <b data-path-to-node=\"14\" data-index-in-node=\"20\">Channel Marketing<\/b>, mi foco es replicar \u00e9xitos como el de Texco Solutions en toda nuestra red, apoy\u00e1ndome en tres ejes:<\/p><ul><li data-path-to-node=\"15,0,0\"><b data-path-to-node=\"15,0,0\" data-index-in-node=\"0\">Generaci\u00f3n de demanda y co-marketing:<\/b> crearemos campa\u00f1as y materiales para que pod\u00e1is presentar soluciones de valor inmediato a vuestros clientes.<\/li><li data-path-to-node=\"15,1,0\"><b data-path-to-node=\"15,1,0\" data-index-in-node=\"0\">Capacitaci\u00f3n y habilitaci\u00f3n (Sales Enablement):<\/b> recursos comerciales para que vuestro equipo detecte oportunidades de negocio.<\/li><li data-path-to-node=\"15,1,0\"><b data-path-to-node=\"15,2,0\" data-index-in-node=\"0\">Acompa\u00f1amiento en el ciclo de venta:<\/b> soporte preventa y postventa para asegurar que cada despliegue sea un caso de \u00e9xito.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-918ac76 elementor-widget elementor-widget-heading\" data-id=\"918ac76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Una red en expansi\u00f3n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42bec81 elementor-widget elementor-widget-text-editor\" data-id=\"42bec81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"18\">No est\u00e1is solos en este camino. Nuestra red ya cuenta con expertos que est\u00e1n transformando sectores desde la agroindustria hasta el retail.<\/p><ul data-path-to-node=\"19\"><li><p data-path-to-node=\"19,0,0\"><b data-path-to-node=\"19,0,0\" data-index-in-node=\"0\">Explora las ventajas:<\/b> conoce todos los detalles en nuestra <b data-path-to-node=\"19,0,0\" data-index-in-node=\"59\"><a class=\"ng-star-inserted\" href=\"https:\/\/www.applivery.com\/es\/partners\/\" target=\"_blank\" rel=\"noopener\">Secci\u00f3n de Partners<\/a><\/b>.<\/p><\/li><li><p data-path-to-node=\"19,1,0\"><b data-path-to-node=\"19,1,0\" data-index-in-node=\"0\">Mira qui\u00e9n ya conf\u00eda en nosotros:<\/b> explora las empresas en nuestro <b data-path-to-node=\"19,1,0\" data-index-in-node=\"74\"><a class=\"ng-star-inserted\" href=\"https:\/\/www.applivery.com\/es\/partners\/directory\/\">Directorio de Partners<\/a><\/b>.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1087b elementor-align-center elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-button\" data-id=\"6e1087b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.applivery.com\/es\/clientes\/las-virtudes-subastas-digitales\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Conoce el caso de \u00e9xito de nuestro partner Texco Solutions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13b0ab0 elementor-widget elementor-widget-heading\" data-id=\"13b0ab0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Creciendo juntos en el canal IT<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c8d24f elementor-widget elementor-widget-text-editor\" data-id=\"9c8d24f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"22\">Este refuerzo es un paso m\u00e1s en nuestra visi\u00f3n: construir un ecosistema colaborativo y orientado a resultados. Estoy convencida de que el crecimiento real solo se produce cuando se comparte, y en Applivery estamos listos para escalar vuestro negocio.<\/p>\n<p data-path-to-node=\"23\"><b data-path-to-node=\"23\" data-index-in-node=\"0\">A todos nuestros partners actuales y futuros: estoy aqu\u00ed para que crezcamos juntos.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-856eefb elementor-widget elementor-widget-image\" data-id=\"856eefb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"186\" src=\"https:\/\/www.applivery.com\/wp-content\/uploads\/2024\/06\/Applivery-Header-emails.png\" class=\"attachment-large size-large wp-image-44143\" alt=\"Applivery\" srcset=\"https:\/\/www.applivery.com\/wp-content\/uploads\/2024\/06\/Applivery-Header-emails.png 864w, https:\/\/www.applivery.com\/wp-content\/uploads\/2024\/06\/Applivery-Header-emails-300x70.png 300w, https:\/\/www.applivery.com\/wp-content\/uploads\/2024\/06\/Applivery-Header-emails-768x179.png 768w, https:\/\/www.applivery.com\/wp-content\/uploads\/2024\/06\/Applivery-Header-emails-360x84.png 360w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" title=\"Applivery Header emails | Applivery\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba9bb8d e-flex e-con-boxed e-con e-parent\" data-id=\"ba9bb8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Applivery impulsa el crecimiento de los MSPs con su programa de Partners. Soporte dedicado, co-marketing y soluciones MDM para escalar tu negocio IT.<\/p>\n","protected":false},"author":109,"featured_media":77306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[196],"tags":[],"product":[29],"class_list":["post-77276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","product-mdm"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.applivery.com\/es\/wp-json\/wp\/v2\/posts\/77276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.applivery.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.applivery.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.applivery.com\/es\/wp-json\/wp\/v2\/users\/109"}],"replies":[{"embeddable":true,"href":"https:\/\/www.applivery.com\/es\/wp-json\/wp\/v2\/comments?post=77276"}],"version-history":[{"count":31,"href":"https:\/\/www.applivery.com\/es\/wp-json\/wp\/v2\/posts\/77276\/revisions"}],"predecessor-version":[{"id":77309,"href":"https:\/\/www.applivery.com\/es\/wp-json\/wp\/v2\/posts\/77276\/revisions\/77309"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.applivery.com\/es\/wp-json\/wp\/v2\/media\/77306"}],"wp:attachment":[{"href":"https:\/\/www.applivery.com\/es\/wp-json\/wp\/v2\/media?parent=77276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.applivery.com\/es\/wp-json\/wp\/v2\/categories?post=77276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.applivery.com\/es\/wp-json\/wp\/v2\/tags?post=77276"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/www.applivery.com\/es\/wp-json\/wp\/v2\/product?post=77276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}