{"id":6420,"date":"2021-10-26T17:56:14","date_gmt":"2021-10-26T17:56:14","guid":{"rendered":"https:\/\/www.applivery.com\/?post_type=docs&#038;p=6420"},"modified":"2026-02-14T14:12:05","modified_gmt":"2026-02-14T14:12:05","password":"","slug":"main-concepts","status":"publish","type":"docs","link":"https:\/\/www.applivery.com\/pt-br\/docs\/mobile-app-distribution\/main-concepts\/","title":{"rendered":"Main concepts in App Distribution"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6420\" class=\"elementor elementor-6420\" data-elementor-post-type=\"docs\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0efde0 e-con-full e-flex e-con e-parent\" data-id=\"c0efde0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74ae2a1 elementor-widget elementor-widget-text-editor\" data-id=\"74ae2a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>As an introduction to Applivery&#8217;s App Distribution, we highly recommend you explore and understand the following basic concepts that will be explained in detail in the following chapters of the documentation, since they represent the very basic concepts of our platform.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78bbc83 elementor-widget elementor-widget-heading\" data-id=\"78bbc83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Workspace<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d59254b elementor-widget elementor-widget-text-editor\" data-id=\"d59254b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A <strong>Workspace<\/strong> is the organizational environment where all apps, builds, collaborators, store employees, and configurations are managed.<\/p><p>Each workspace operates independently and contains its own distribution structure and access control settings.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b40a25 elementor-widget elementor-widget-heading\" data-id=\"7b40a25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">App<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b72bcbf elementor-widget elementor-widget-text-editor\" data-id=\"b72bcbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>You can understand an <strong>App<\/strong> as the equivalent of your project.\u00a0<\/p><p>It acts as a container for all related builds of the same application, regardless of version or platform (iOS, Android, Windows, or custom).<\/p><p>Each app centralizes version management, distribution settings, and publication controls.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2895c3c elementor-widget elementor-widget-heading\" data-id=\"2895c3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Build<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9560b80 elementor-widget elementor-widget-text-editor\" data-id=\"9560b80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tA <strong>Build<\/strong> is a specific version of an application uploaded to Applivery.\n\nBuilds are the actual installation files distributed to users, such as:\n<ul>\n \t<li><code>.ipa<\/code> (iOS).<\/li>\n \t<li><code>.pkg<\/code>, <code>.dmg<\/code> (maOS).<\/li>\n \t<li><code>.apk<\/code>, <code>.aab<\/code> (Android).<\/li>\n \t<li><code>.msi<\/code>, <code>.exe<\/code>, <code>.msix<\/code>, <code>.appx<\/code>, <code>.msixbundle<\/code>, <code>.appxbundle<\/code> (Windows).<\/li>\n<\/ul>\nMultiple builds can exist under the same App, enabling version control, staged rollouts, and update management.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3fbe66 elementor-widget elementor-widget-heading\" data-id=\"f3fbe66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Publication<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eac9a0 elementor-widget elementor-widget-text-editor\" data-id=\"6eac9a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A <a href=\"https:\/\/www.applivery.com\/docs\/mobile-app-distribution\/distribute-app\/how-to-distribute-your-apps\/\"><strong>Publication<\/strong><\/a> determines how and to whom a build is made available.<\/p><p>Publications allow administrators to control:<\/p><ul><li>Which build is distributed.<\/li><li>Which Store employees or audiences can access it.<\/li><li>Visibility rules within the Enterprise Store.<\/li><\/ul><p>This enables flexible distribution strategies such as internal rollouts, department-based releases, or beta testing scenarios.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46efebb elementor-widget elementor-widget-heading\" data-id=\"46efebb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Collaborators and Store employees<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2440cb9 elementor-widget elementor-widget-text-editor\" data-id=\"2440cb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>There are two different types of users in Applivery:<\/p><ul><li><span style=\"font-family: var( --e-global-typography-6ec2ce2-font-family ), Sans-serif; font-size: var( --e-global-typography-6ec2ce2-font-size ); font-weight: var( --e-global-typography-6ec2ce2-font-weight ); letter-spacing: var( --e-global-typography-6ec2ce2-letter-spacing ); background-color: var( --e-global-color-5c495ae );\"><span style=\"font-family: var( --e-global-typography-6ec2ce2-font-family ), Sans-serif; font-size: var( --e-global-typography-6ec2ce2-font-size ); font-weight: var( --e-global-typography-6ec2ce2-font-weight ); letter-spacing: var( --e-global-typography-6ec2ce2-letter-spacing ); background-color: var( --e-global-color-5c495ae );\"><strong>Collaborators <\/strong><\/span><\/span>are users who have access to the Applivery Dashboard. They can be assigned different roles and permission levels, such as administrative access or development permissions. Collaborators manage apps, upload builds, configure distribution settings, and control publications.<\/li><li><strong>Store employees<\/strong> represent each end-user who access applications through the Enterprise Store.They do not have access to the Dashboard. Their interaction is limited to downloading and installing the applications made available to them.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02c446a elementor-alert-info elementor-widget elementor-widget-alert\" data-id=\"02c446a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-alert\" role=\"alert\">\n\n\t\t\t\t\t\t<span class=\"elementor-alert-title\">Note<\/span>\n\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-alert-description\">You can find more information about user types in the following article from <a href=\"https:\/\/www.applivery.com\/docs\/mobile-app-distribution\/platform\/managing-users\/\">our documentation<\/a>.<\/span>\n\t\t\t\n\t\t\t\t\t\t<button type=\"button\" class=\"elementor-alert-dismiss\" aria-label=\"Dispensar este alerta.\">\n\t\t\t\t\t\t\t\t\t<span aria-hidden=\"true\">&times;<\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-233b56f elementor-widget elementor-widget-heading\" data-id=\"233b56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Groups<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7d1c42 elementor-widget elementor-widget-text-editor\" data-id=\"e7d1c42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A <a href=\"https:\/\/www.applivery.com\/docs\/mobile-app-distribution\/mobile-app-distribution-all\/distribution-groups\/\"><strong>Group<\/strong><\/a> is a logical collection of employees within a workspace.<\/p><p>Groups are used to organize users based on criteria such as department, role, location, or project. They simplify application distribution by allowing administrators to assign publications to multiple users at once instead of managing access individually.<\/p><p>Groups help maintain scalable and structured distribution workflows, especially in large organizations where app availability must be segmented across different teams or business units.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee757ce elementor-widget elementor-widget-heading\" data-id=\"ee757ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">User Audiences<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d08d3f8 elementor-widget elementor-widget-text-editor\" data-id=\"d08d3f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A <a href=\"https:\/\/www.applivery.com\/docs\/mobile-app-distribution\/audiences\/managing-audiences\/\"><strong>User Audience<\/strong><\/a> is a dynamic group of employees automatically generated based on predefined rules or attributes.<\/p><p>Unlike static Groups, which require manual user assignment, User Audiences update automatically when employees meet the defined criteria (such as department, role, location, or custom attributes).<\/p><p>This dynamic behavior enables scalable and automated distribution strategies. When publishing an app to a User Audience, any employee who matches the conditions will automatically gain (or lose) access as their attributes change.<\/p><p>User Audiences are ideal for large organizations that require rule-based, continuously updated targeting without manual maintenance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db6768e elementor-widget elementor-widget-heading\" data-id=\"db6768e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Enterprise Store\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b337203 elementor-widget elementor-widget-text-editor\" data-id=\"b337203\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The <strong>Enterprise Store<\/strong> is your organization\u2019s private app store.<\/p><p>It is a web-based portal where employees can access and download the applications published for them. The store supports branding customization, security configurations, and audience-based visibility rules.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-907cf15 elementor-widget elementor-widget-heading\" data-id=\"907cf15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Integration API\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6732226 elementor-widget elementor-widget-text-editor\" data-id=\"6732226\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The <a href=\"https:\/\/www.applivery.com\/wp-content\/docs\/openapi.html#tag\/Integration-Builds\/paths\/~1integrations~1builds~1\/get\"><strong>Integration API<\/strong><\/a> allows organizations to programmatically interact with Applivery\u2019s App Distribution environment.<\/p><p>Through the API, external systems such as CI\/CD pipelines, internal portals, or third-party platforms can automate actions including uploading new builds or creating or updating publications.<\/p><p>The Integration API enables full automation of app lifecycle processes, reducing manual intervention and ensuring seamless integration with existing enterprise systems.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-370391f elementor-widget elementor-widget-heading\" data-id=\"370391f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">App Token\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-609437d elementor-widget elementor-widget-text-editor\" data-id=\"609437d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>An <a href=\"https:\/\/www.applivery.com\/docs\/api\/app-distribution\/apps-api-authentication\/\"><strong>App Token<\/strong><\/a> is a secure authentication credential used to authorize requests to the Integration API.<\/p><p>Each token is generated within the workspace and linked to a specific App or scope. It allows external systems to securely upload builds or perform automated distribution actions without requiring full dashboard access.<\/p><p>App Tokens should be stored securely and managed following best practices for credential protection, as they grant programmatic access to app-related operations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05df36b elementor-widget elementor-widget-heading\" data-id=\"05df36b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">App Distribution vs. Device Management\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fab5c53 elementor-widget elementor-widget-text-editor\" data-id=\"fab5c53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">App Distribution is designed for distributing applications to users, regardless of whether their devices are managed.<\/p><p class=\"p1\">It can operate independently or be combined with Device Management for more advanced scenarios such as silent installations, policy enforcement, or automated deployments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Understand the key concepts behind App Distribution in Applivery, including apps, builds, collaborators, employees, audiences, and the Enterprise Store.<\/p>\n","protected":false},"author":1,"featured_media":31536,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"product":[],"doc_category":[147],"doc_tag":[],"class_list":["post-6420","docs","type-docs","status-publish","format-standard","has-post-thumbnail","hentry","doc_category-mobile-app-distribution"],"aioseo_notices":[],"year_month":"2026-05","word_count":711,"total_views":"1805","reactions":{"happy":"4","normal":"0","sad":"0"},"author_info":{"name":"applivery","author_nicename":"applivery","author_url":"https:\/\/www.applivery.com\/pt-br\/blog\/author\/applivery\/"},"doc_category_info":[{"term_name":"App Distribution","term_url":"https:\/\/www.applivery.com\/docs\/mobile-app-distribution\/"}],"doc_tag_info":[],"knowledge_base_info":[],"knowledge_base_slug":[],"_links":{"self":[{"href":"https:\/\/www.applivery.com\/pt-br\/wp-json\/wp\/v2\/docs\/6420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.applivery.com\/pt-br\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.applivery.com\/pt-br\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.applivery.com\/pt-br\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.applivery.com\/pt-br\/wp-json\/wp\/v2\/comments?post=6420"}],"version-history":[{"count":21,"href":"https:\/\/www.applivery.com\/pt-br\/wp-json\/wp\/v2\/docs\/6420\/revisions"}],"predecessor-version":[{"id":74867,"href":"https:\/\/www.applivery.com\/pt-br\/wp-json\/wp\/v2\/docs\/6420\/revisions\/74867"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.applivery.com\/pt-br\/wp-json\/wp\/v2\/media\/31536"}],"wp:attachment":[{"href":"https:\/\/www.applivery.com\/pt-br\/wp-json\/wp\/v2\/media?parent=6420"}],"wp:term":[{"taxonomy":"product","embeddable":true,"href":"https:\/\/www.applivery.com\/pt-br\/wp-json\/wp\/v2\/product?post=6420"},{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.applivery.com\/pt-br\/wp-json\/wp\/v2\/doc_category?post=6420"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.applivery.com\/pt-br\/wp-json\/wp\/v2\/doc_tag?post=6420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}