Channel Marketing Manager

About Applivery

Applivery empowers businesses to simplify and enhance app deployment, endpoint management, and workforce operations. Our platform centralizes processes that are typically scattered across multiple systems, such as app distribution, endpoint provisioning, and software compliance, enabling businesses to securely manage their ecosystem.

For example, with Applivery, you can deploy apps, enforce security policies, and manage endpoints across teams in just a few clicks—whether you’re operating locally or globally.

Based in Madrid – Spain, Applivery is trusted by organizations worldwide to deliver seamless management solutions. We combine innovation with reliability to help companies scale securely and efficiently.

About the role

We are looking for a Channel Marketing Manager to own and scale Applivery’s partner marketing strategy. This role will be key in driving demand, adoption, and revenue through our partner ecosystem, working closely with Sales, Partnerships, and Product teams.

You will be responsible for creating partner-ready marketing programs, enabling partners with the right messaging and assets, and ensuring consistent execution across channels and regions.

What you will do

  • Define and execute Applivery’s channel marketing strategy in alignment with business and revenue goals.

  • Design and run co-marketing initiatives with partners (campaigns, events, webinars, content, case studies).

  • Develop partner marketing assets: pitch decks, one-pagers, landing pages, email templates, and sales enablement materials.

  • Support partner onboarding with clear positioning, messaging, and go-to-market guidance.

  • Collaborate with Sales and Partnerships teams to align campaigns, priorities, and feedback from the field.

  • Track performance of channel marketing initiatives and report on impact (leads, pipeline, engagement).

  • Ensure brand consistency across all partner-facing communications.

What you will need

  • 3+ years of experience in B2B marketing, ideally in SaaS or tech environments.

  • Proven experience working with partners, alliances, or indirect sales channels.

  • Strong understanding of go-to-market strategies and demand generation.

  • Excellent written and verbal communication skills in English and Spanish

  • Ability to manage multiple initiatives and stakeholders simultaneously.

  • Data-driven mindset with the ability to measure and optimize campaigns.

Nice-to-Have

  • Familiarity with Partner Management or CRM tools (e.g. Kiflo, HubSpot, Salesforce).

  • Experience working with international partners or distributed teams.

  • Background in mobile, device management, or developer-focused products.

  • Experience in channel marketing within a SaaS or enterprise software company.

Benefits

  • An opportunity to shape and scale the marketing automation infrastructure of a high-growth SaaS company.

  • Flexible/Hybrid work environment in Madrid.

  • Growth opportunities.

  • Be part of a collaborative, dynamic team passionate about growth, martech, and innovation.

Why join Applivery?

At Applivery, we prioritize innovation, collaboration, and a user-first approach to problem-solving. As part of our team, you’ll work on cutting-edge SaaS solutions that empower businesses worldwide. This role offers competitive compensation, benefits, and the opportunity to contribute meaningfully to a growing company making a real impact in workforce management and app deployment.

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