On September 9, 2025, your IT department’s deployment schedule just changed. At the Apple AWE event, the company unveiled its new range of devices—iPhone 17, iPhone Air, the Pro and Pro Max models—and the requests will start rolling in soon.
The requests will start rolling in from all levels. It might be your CEO, who wants to be the first to have the new ultra-slim iPhone Air, or other executives drawn to its design. It will be the sales department needing the power of the Pro Max for their demos, and the developers asking for maximum capacity to test their apps. For them, it’s a new tool; for you, it’s a new large-scale deployment project.
This is where the excitement for innovation collides with the reality of corporate management. How do you integrate this new technology securely, efficiently, and ensure that every device is ready to be productive from day one? At Applivery, we understand this challenge perfectly, and we help you turn the post-keynote euphoria into an advantage for your company, not an overload for your IT department.
In-depth analysis: everything new in the 2025 Apple Ecosystem
This year’s event revolved around three clear themes: a radically slimmer design, unprecedented performance, and hardware-enforced security. Let’s see how this materializes in the new devices.
iPhone 17: pro features become the standard
With the iPhone 17, Apple continues its trend of democratizing features that were previously exclusive to the high end. It has been confirmed that the device will be powered by the impressive A19 chip. The user experience is elevated by a vibrant 6.3-inch Super Retina XDR display with fluid 120 Hz ProMotion. The camera system receives a massive upgrade, featuring the new 48 MP Dual Fusion system that combines both the main and ultra-wide-angle lenses. The front is equipped with an 18 MP Center Stage camera, ideal for professional video calls.
iPhone 17 Pro and Pro Max: uncompromising performance
For users who demand the absolute maximum, the Pro and Pro Max models take performance to another level. They are powered by the A19 Pro chip, featuring an enhanced cooling system and storage options up to 2 TB, solidifying their position as true mobile workstations. The camera system redefines professional mobile video, offering ProRes recording at an impressive 4K and 120 fps. The Pro Max model goes a step further, introducing an innovative tetraprism ‘periscopic’ system that enables a remarkable 8x optical zoom, opening up new creative and professional possibilities.
iPhone Air: the fusion of design and professional power
The iPhone Air is a marvel of engineering, delivering powerful features without compromise. It redefines lightness with a 5.6 mm thin profile and a weight of just 165 grams, all housed in a resilient titanium chassis. The vibrant 6.5-inch screen is a standout, offering both fluid 120 Hz ProMotion and a stunning 3,000 nits of brightness. Performance is driven by the flagship A19 Pro chip, which, combined with Wi-Fi 7 and 5G, makes it a true professional tool in an impossibly slim form.
A more connected and secure ecosystem
Beyond the iPhone, Apple has strategically reinforced its entire ecosystem, with security and connectivity as foundational pillars for the enterprise.
The new architecture of the A19 chips introduces Memory Integrity Enforcement (MIE), a critical hardware and software-level protection. For a business, this isn’t just another feature; it’s a fundamental hardening of every endpoint against sophisticated memory-based cyberattacks. MIE provides a crucial layer of defense, reducing the risk of data breaches and strengthening the security posture of every device accessing corporate data.
This secure environment expands with new wearables that are now powerful business tools. The Ultra 3 is built for the most demanding professional environments, with a brighter screen and an extended battery life of up to 42 hours for field teams.
The new Series 11 becomes a more powerful standalone tool for business, featuring the new S11 chip and 5G connectivity, while adding value to corporate wellness programs with new hypertension notifications.
The more accessible SE 3 also receives key upgrades, including an always-on display for at-a-glance information, alongside heart rate and temperature sensors.
Finally, the AirPods Pro 3 have been re-engineered as an essential tool for the hybrid workplace, starting with a new, more compact design. The Active Noise Cancellation is now up to two times more powerful—a critical feature for employee focus—which is complemented by an improved Transparency Mode. New capabilities include Live Translation for international collaboration and a heart rate sensor for corporate wellness. With added IP57 water and dust resistance and increased battery life, they are built to be a reliable, all-day professional tool.
From innovation to implementation: your action plan
Having the latest technology is only the first step. The key lies in the ability to integrate it quickly, securely, and scalably. For an IT department, this means translating Apple’s newly announced features into efficient processes. This is where proactive device management makes the difference, and it rests on three fundamental pillars.
- Automated deployment: the end of manual configuration
With Applivery, the delivery process is simple. Through Apple’s Automated Device Enrollment (the program formerly known as DEP), you can ensure that any new iPhone, fresh out of the box, is automatically enrolled and configured with the company’s policies, apps, and security profiles. This all happens without any need for manual intervention from IT, allowing for a direct and productive handover to the employee. You can see how to enroll Apple devices in our detailed documentation.
- Centralized security management
A key new feature is MIE (Memory Integrity Enforcement). Think of it as an advanced shield for the operating system’s core. It uses hardware-level protection to prevent malicious code from executing in critical areas, offering a fundamental defense against sophisticated cyberattacks.
The arrival of MIE is excellent news for enterprise security, and with Applivery, you can centrally manage and enforce the policies that keep this protection active across your entire fleet.
- Agile and secure corporate app deployment
Powerful hardware is only useful with the right software. Applivery’s Mobile Application Management (MAM) allows you to go beyond simple installation. You can deploy corporate applications—both public and in-house—in bulk and silently, manage licenses (VPP), and control updates centrally. This ensures that your team has immediate and secure access to the tools they need, without friction or delays.
Applivery: your strategic ally in the Apple Ecosystem
Applivery is a Device Management (MDM) platform designed for the enterprise. Our proposal is based on three pillars that directly address the priorities of IT teams:
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Simplicity and speed: our platform is designed to be intuitive. We speak your language, without unnecessary jargon, so onboarding is fast and you can start being productive immediately.
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Truly Unified Management: you don’t just manage Apple devices. From the same console, you also control your Android endpoints, giving you complete and centralized visibility that simplifies your day-to-day in a real corporate environment.
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Expert support: we are a team that is passionate about technology. When you need help, you’ll speak with a specialist who understands your technical challenges and is ready to solve them..
Apple's innovation, Applivery's control
The arrival of the new Apple ecosystem, led by the iPhone 17 and iPhone Air, is an opportunity for your company, but it doesn’t have to be an overload for your department. With a platform like Applivery, you ensure that innovation works in your favor, allowing you to move from reactive device management to a solid and secure corporate mobility strategy. Enjoy the magic of Apple; we’ll take care of making sure everything works as it should.Ready to shift your IT team from reacting to leading innovation in your business?
Prefer to see it in action? Schedule a personalized demo with one of our specialists and discover how Applivery can simplify your device management.
