Introduction
For the S.C.A. Ntra. Sra. de las Virtudes cooperative, the daily auction is much more than a tradition: it is the cornerstone of their business. However, their “outcry” auction system, which relied on the expertise of seasoned auctioneers, faced a critical challenge: with the retirement of these professionals drawing ever closer, the lack of generational replacement jeopardized the continuity of a key business process.
Adding to this challenge was a structural problem: the traditional auction method had become a barrier to entry for new generations of buyers, who perceived it as a complex, inaccessible, and opaque system. This perception not only caused a steady loss of customers but also limited growth opportunities, creating a bottleneck that directly threatened the cooperative’s future.
About S.C.A. Ntra. Sra. de las Virtudes
Initial challenge
Before the intervention of Texco and Applivery, the challenge was not device management, but the survival of an analog and vulnerable business process. The main challenges were:
- Operational risk due to a talent gap: the system depended on expert auctioneers who were retiring, with no clear generational replacement, which put the auctions at risk.
- Loss of customers and revenue: the traditional “outcry” format was confusing for new buyers, causing them to leave and leading to a gradual decline in revenue. The system was opaque and generated mistrust.
- High manual workload: the hybrid model they used combined manual bidding with subsequent administrative registration, creating a slow, fragmented, and error-prone workflow.
The solution: Texco and Applivery
To bring the cooperative’s vision to life, Texco Solutions developed a custom auction application. During the design process, they identified a key requirement: to ensure absolute control over the devices to preserve the integrity and fairness of the system.
After analyzing different market options, Texco chose Applivery as its MDM solution due to the robustness of its Kiosk Mode, the ease of centralized management, and its ability to scale the operation quickly.
Thanks to Applivery, it was possible to deploy a fully controlled environment where more than 80 devices operate simultaneously, securely, and on a level playing field for all participants.
- Exponential business growth:
The new solution generated a 31% increase in auction revenue and an 18% growth in the number of daily customers, fostering competitiveness.
- Radical operational efficiency:
The auction time was drastically reduced to 1.5 hours, completely eliminating post-auction administrative work and exponentially minimizing errors.
- Absolute control and fairness:
The Kiosk Mode implemented by Texco through Applivery ensured that devices were used exclusively for bidding, guaranteeing fair competition.
- Trust and competitive advantage:
The new, transparent system generated immediate trust, to the point that customers themselves actively demanded its expansion. The solution has positioned Las Virtudes as a pioneer in the sector.
“The monetary volume of the auction has increased by approximately 30%. Furthermore, for the cooperative, errors have been drastically reduced.”
Daniel Mata
Head of IT Head of IT | S.C.A. Ntra. Sra. de las Virtudes
“The kiosk mode allows us to ensure the device is used solely and exclusively for what we intend. The customer cannot perform any other action on the mobile device.”
Manuel Reyes
CEO | Texco Solutions
Impact and reflections
The implementation at Las Virtudes has become a benchmark for innovation in the agro-industry. The solution, powered by Texco and secured by Applivery, solved a critical internal challenge by ensuring business continuity, eliminating operational bottlenecks, and modernizing the customer experience to drive growth.
This success sends a clear message to the entire sector: future competitiveness hinges on centralizing control over technology.
Looking ahead, Las Virtudes plans to apply this model to other challenges, using the trusted technological foundation of this project to innovate in areas like field team device management and warehouse quality control.
